Which of the new spa trends we’that have emerged in the last 12 months do you think will stick, and why?
We are seeing more concepts around social spaces, encouraging social interactions through the spa. We’ve all seen communal relaxation areas, but now spas are bringing mini treatments into these spaces.
This, along with activation of the equipment in the lounge, is a trend we expect to see more of.
In an industry where touchless technology is ever growing, why is the power of touch still so important?
One of our guiding brand principles is ‘healing humanity through touch’. There is no substitute for the power of touch. Even with advancements in technology, human connectivity is therapeutic on its own.
In addition to technical training, a great therapist infuses empathy, compassion, intuition and adaptability into a treatment.
The success of a treatment is all dependant on the client-therapist connection. There’s a special coupling taking place during a treatment that cannot be replaced by technology.