Grown Alchemist appoints new global head of spa

Helen Cain, a former Virgin performance manager and OTO Wellbeing global spa director, has taken up a new role with the innovative Australian skincare brand


By Wendy Golledge

25 June 2024

Helen Cain has joined luxury brand Grown Alchemist as global head of spa.

Cain brings with her more than a 20 years of industry experience, having worked at Virgin Atlantic for 14 years as an in-flight beauty therapist in Upper Class as well as a trainer and performance manager.

Cain has was also group spa manager for Virgin Limited Edition and UK sales director and general manager, Europe. Her spa operational experience includes having been group spa director at Harbour Hotel Group.

For the past four years she was global spa director at OTO Wellbeing, launching the spa arm of the CBD-based business.

Headshot of blonde woman

“As a therapist myself I have their needs at the heart of what I do. I continually think about how they feel performing treatments and will be ensuring we are therapist-first in how we develop our protocols.”

Helen Cain

Global head of spa, Grown Alchemist

“My background in operations complements this new role for Grown Alchemist. I am looking forward to nurturing the wonderful accounts we have and meeting with new ones,” said Cain.

“I am excited to share our much-loved high-performance treatments with the spa industry and further develop our business globally.

“We have an exciting amenities and wellness offering for spa and hotel partners and there is much opportunity to develop this further.”

Woman with tattoos on neck holding bottle of cream
Grown Alchemist is an innovator in biotech beauty

Expanding Grown Alchemist’s spa presence

Cain will be responsible for growing and nurturing Grown Alchemist’s spa business globally.

The brand’s portfolio of spa and hotel partnerships already includes Nobu, Lifehouse Spa, Goodwood, Montcalm East and OneSpaWorld as well as a brand collaboration with global IV providers, Reviv.

“Helen's extensive experience in the spa industry, combined with our plans for product and treatment innovation, provide the platform for incredible growth around the world.”

Anna Teal

CEO, Grown Alchemist

Grown Alchemist has refreshed its product formulations, with improved claims and clinical trials, to enhance treatment menus globally.

A BCorp certification is being worked towards, and Cain will be focusing on treatments and offerings that reflect this sustainable ethos.

Partnership with Equinox

Earlier this year, Grown Alchemist announced a new partnership with global fitness brand Equinox.

Equinox fitness clubs now feature the brand’s longevity-focused biotech beauty amenities in its facilities.

As part of the gradual phased rollout programme, Grown Alchemist’s spa treatment services will be offered in select Equinox spas, starting in Kingston Upon Thames near London this summer.

Sign up here to receive our weekly news delivered direct to your inbox

Be informed...

To read about the latest industry shifts and trends in the summer issue of European Spa, click below



Sign up to our digital edition

Sign Up Now

European Spa Magazine is published by Spa Publishing Ltd    |    Company registration number: 6293825

About    |    Contact Us    |    Privacy Policy    |    Terms & conditions    |    Disclaimer

© Copyright 2024 - Spa Publishing Limited. All rights reserved.