Equinox announces global partnership with Grown Alchemist

Global fitness brand Equinox has announced a new partnership with luxury skincare brand Grown Alchemist.

Equinox fitness clubs will feature the Australian brand’s longevity-focused biotech beauty amenities in its facilities.

Grown Alchemist’s bio-active formulations will initially be introduced at the Equinox Hotel New York. Products on offer will be the Energize body cleanser, Restorative body cream, Gentle Gel facial cleanser and Hydra Care shampoo and conditioner.

Foundations are being laid to expand the global partnership into all 100 Equinox clubs, and to offer custom treatments at select Equinox spas.

Equinox + Grown Alchemist

Equinox was founded in 1991 with an ethos that fitness can empower a life well lived. The brand now operates more than 100 fitness clubs across major US cities as well as in London, Toronto and Vancouver.

“We’re really excited to partner with Equinox, a brand that stands for more than just fitness,” said Anna Teal, global CEO at Grown Alchemist.

“Equinox is a lifestyle concept that goes above and beyond. The synergy between our two brands is a real meeting of minds.”

Founded in Australia in 2008 to improve all skin impacted by modern living, Grown Alchemist utilises advanced plant and biotech ingredients.

As part of the gradual phased rollout programme, Grown Alchemist’s spa treatment services will be offered in select Equinox spas, starting in Kingston Upon Thames near London this summer.

“This is just the start of our wellness expansion into North America and we look to fostering further partnerships in the future,” said Teal.

Grown Alchemist and Pop-Up Hotel at Glastonbury Festival 2024

Grown Alchemist has also announced it is partnering with The Pop-Up Hotel at Glastonbury Festival 2024.

The Wellness Space by Grown Alchemist will be a beauty and wellbeing destination. It will feature yoga, reiki and Nobu Pilates hosted by founder, Marsha Lindsay.

Additional therapies will include hot tubs, saunas, plunge pools, sound baths, aromatherapy and oxygen bars.

A selection of Grown Alchemist’s face and body treatments will also be available.

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