KLAFS and Dröm UK unveil new showroom

The Surrey showroom is one of just two KLAFS locations in the UK


By Wendy Golledge

22 April 2024

Luxury sauna, pool and spa supplier KLAFS has unveiled a new UK showroom alongside thermal wellbeing specialist Dröm UK.

Located in Byfleet in Surrey, the showroom previews the two brands’ range of luxury saunas, steam baths and thermal rooms.

It is one of just two locations across the UK where customers can view KLAFS products.

The new venue is home to a range of KLAFS products, including the saunas S1, Premium, Aura and Matteo Thun, as well as the new steam foam bath, Espuro.

“The new Surrey showroom will enable us to strengthen our strategic presence across the UK. Now, with the backing of Kohler, we are confident we’ll become the preferred wellness brand in the UK."

Gilles Darmon

UK director, KLAFS

“KLAFS is the largest manufacturer and integrator of luxury saunas and steam rooms across the world,” said Gilles Darmon, UK director of KLAFS UK.

“We continue to innovate and set the pace across the industry, as shown by the launch of the Commercial Vitality Boost and Ice Lounge at FIBO.”

Spa consultant Paula Perkins at the showroom launch

Thermal wellness specialists

In 2023 KLAFS acquired Dröm UK, which now operates alongside Guncast Pools & Wellness, a British designer and manufacturer of swimming pools and spas.

Dröm UK offers a large portfolio of ultra bespoke saunas, steam baths and spas.

Smiling man in blue suit and shirt

“The union of Dröm UK and KLAFS signifies a significant milestone in our journey to elevate the standards of thermal wellbeing in the UK. This showroom is a testament to our commitment to delivering bespoke solutions in the sauna, pool, and spa sector."

Barry Smith

Managing director, Dröm UK

Barry Smith, managing director of Dröm UK, said plans for the brand for the remainder of the year include organising targeted events for architects and interior designers, and further showroom remodelling to incorporate brands from parent company Kohler.

Phase two of the refurbishment will feature more of the KLAFS product ranges to give the brand’s collection more visibility for clients, architects and designers.

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