Kohler acquires KLAFS

Kohler expands wellness portfolio with the acquisition of KLAFS from the Egeria Group


By Mark Smith

06 December 2023

Global kitchen and bathroom leader Kohler has entered into an agreement to acquire KLAFS – a market-leading manufacturer of saunas, steam rooms, and hydrothermal facilities.

The agreement with the Egeria Group, was signed on December 1 and is still subject to customary closing conditions. Final closing is expected in the first quarter of 2024.

A new era for KLAFS

KLAFS’s CEO Phillip Rock and CFO Jens Friedrich will continue in their leadership roles, and the company will join Kohler’s Luxury Brands division with other high-design names, including Ann Sacks, Kallista, Robern and Kast Concrete Basins.

“KLAFS is an international market leader with a stellar reputation that shares our passion for innovation and delighting customers,” said David Kohler, chair and CEO of Kohler Co.

“We look forward to welcoming the KLAFS organisation to Kohler and, together, driving continued growth in sauna and spa solutions.”

Sauna situated in a modern bedroom
KLAFS supplies world-class saunas and thermal experiences

“With their commitment and dedication, our employees have made KLAFS a globally recognised brand,” said Rock. “With Kohler behind us, we will open new doors and take our success story to a new level.”

Headquartered in Schwäbisch Hall, Germany, KLAFS develops, designs, manufactures and sells innovative premium wellness products designed to enhance personal spa experiences.

These include saunas, sanariums, infrared cabins, steam baths, pools, and related wellness equipment and accessories.

business headquarters building in Germany
KLAFS headquarters in Germany

Excellence in thermal experiences

The company, which also provides consultation and planning services, has been creating places of relaxation since 1928.

KLAFS sells its products through a large direct-to-consumer showroom network that primarily spans across Europe. It includes both residential and commercial, including hotels, fitness centres and day spas.

The company employs 850 people across locations in Germany, Switzerland, Austria, Poland, Netherlands, UK, Spain and Mexico.

About Kohler Co.


Founded in 1873 and headquartered in Kohler, Wisconsin, Kohler Co. is one of America’s oldest and largest privately held companies, comprised of more than 40,000 associates.


With more than 60 manufacturing locations worldwide, Kohler is a global leader in the design, innovation and manufacture of kitchen and bathroom products. It includes luxury cabinetry, tiles and lighting, engines, generators and clean energy solutions.


The company is the owner/operator of two five-star hospitality and golf resort destinations in Kohler, Wisconsin, and St. Andrews, Scotland.


Kohler also develops solutions to address pressing issues, such as clean water and sanitation, for underserved communities around the world to enhance the quality of life for current and future generations.


For more details, visit

KLAFS was acquired by the investment group Egeria in 2021. Read the story HERE

Earlier this year KLAFS announced it had acquired a majority stake in Dröm UK. Read the full story HERE

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