KLAFS acquires majority stake in Dröm UK

The Dröm UK team will become part of the KLAFS Group, which has been supplying saunas, pools and spa facilities since 1928


By Wendy Golledge

21 July 2023

Market leading sauna, pool and spa sector supplier KLAFS has announced the acquisition of a majority stake in Dröm UK.

Creating thermal wellbeing solutions in the UK since 2002, Dröm UK was formed by Barry Smith and Kicki Carlsson.

Originally called Dream Leisure, Dröm UK launched after Carlsson and Smith noticed a lack of thermal bathing facilities outside of traditional wellness spaces, such as spas and gyms, in the UK.

A specialist in the design and installation of luxury, bespoke thermal rooms, Dröm now offers a large portfolio of ultra-bespoke saunas, steam baths and spas for the luxury market and wellness sectors.

White tiled steam room
Dröm specialises in the design and installation of luxury, bespoke thermal rooms

Further internationalisation of the KLAFS Group

With the acquisition of Dröm, KLAFS gains another high-profile company to further strengthen both its UK and international market position.

The Dröm UK team and its managing director, Barry Smith, will become part of the KLAFS Group and operate alongside Guncast Pools & Wellness, which has been part of KLAFS since 2021.

Smiling man in blue suit and shirt

“As an industry specialist with more than 25 years' experience, I am very excited to be part of such a prestigious and forward-thinking brand. Together, KLAFS and Dröm can create innovative products in the thermal wellbeing arena and deliver some of the best projects in the world."

Barry Smith

CEO, Dröm UK

“By incorporating our own ideas and know-how with KLAFS’s existing offering, we can use our combined strengths to push the UK market to new heights,” said Barry Smith, CEO of Dröm UK.

Innovative thermal installations

KLAFS has been creating spaces for relaxation since 1928. After being acquired by independent Dutch investment company Egeria, in 2021, the group’s managing director of 30 years Stefan Schöllhammer stepped down and was replaced by CEO Phillip Rock.

The company is known for industry innovations including the space-saving KLAFS S1 sauna, which transforms from the size of a wall cabinet to a fully functional sauna within 20 seconds at the push of a button.

“Dröm UK’s high level of expertise in design and quality fits perfectly with our requirements,” Said KLAFS CEO Phillip Rock. “Together with Guncast, we are now well positioned in the UK and see great potential for our products in this market.”


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