Champneys launches Cloud 9 lifestyle membership

The iconic spa brand Champneys has launched a new luxury lifestyle membership, Cloud 9.

Designed to ‘redefine a life of health and happiness’, Cloud 9 is inspired by Champneys’ experience in luxury wellness.

The brand was founded by industry icon Dorothy Purdew OBE, who died last year. Her philosophy was that health, beauty and wellbeing are inextricably intertwined.

Cloud 9 at Champneys

The first lifestyle membership in the brand’s 95-year history, Cloud 9 has been created to help bring balance and a touch of everyday luxury to members’ lives.

Members of Cloud 9 will get an access-all-areas pass to spa facilities, cafés and lounge areas across all Champneys locations, including Champneys Tring, Springs and Mottram Hall, without having to pre-book.

“With Cloud 9, we’re inviting our guests to embark on a journey of wellness, indulgence and personalised care unlike anything we’ve offered before,” said Champneys CEO Alan Whiteley.

“We’re inviting them to escape the hustle and bustle of everyday life at their convenience.”

Additional membership benefits will include four complimentary spa treatments each year and discounts off selected treatments, dining experiences and products.

Champneys’ membership model

Members can invite up to 24 guests over the course of a year and will gain access to member-only wellness events at every Champneys location. They will also have a dedicated mid-week concierge to arrange their stay.

“Cloud 9 isn’t just about spa visits; it’s a passport to work from exceptional surroundings while experiencing indulgence, relaxation and overall wellbeing,” said Whiteley.

“We want Champneys properties to become a home away from home for members, without spending any more than they would on cup a coffee and a slice of cake a day.”

Cloud 9 membership is available on an annual basis with prices starting from £1,777.

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