BC SoftWear expands with partnership in China

Hotel and spa textiles supplier BC SoftWear has entered into a new distribution agreement with Shanghai-based BeiYang Crea8tive.

BeiYang Crea8tive is the Chinese representative of both Ellisons and Gharieni, as well as being the exclusive distributor of Thermabliss products, including the Lava Shells, in China, Hong Kong, Macau and Taiwan.

As a spa solution company from concept to operation, Beiyang Crea8tive has this year worked on design consultancy for Maha Spa, the new brand under Adrian Zecha, founder of Aman Resorts.

The team is also consulting on the forthcoming spa at the second Waldorf Astoria hotel in Shanghai and the Italian-themed Luna Lake Spa in Ningbo.

Distinctive brand attributes

In 2020, Beiyang Crea8tive initiated its Fengtai Project to help facilitate comprehensive transformations of spa enterprises in China.

Through defined strategies and advanced concepts, the project seeks to cultivate locally impactful and unique spa brands.

Currently, the Fengtai Project has been launched in Shanghai, Changchun, Xi’an, Zhangjiagang and Ningbo.

“We are pleased to introduce BC SoftWear’s high quality products to the Chinese market,” said Lynhuang, CEO of Beiyang Crea8tive.

“Their supreme quality towels and spa linens will make a big difference to the brands we work with.

“We believe their range of towelling products and unique treatment bed sheets will prove to be extremely popular in the rapidly growing Chinese spa market.

“Partnering with BC SoftWear will allow us to provide innovative, cutting-edge solutions and the finest luxury towels and linens to the flourishing of the wellness industry.”

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