More than just a last-minute menu bolt-on, spa and wellness retreats are increasingly becoming fully-fledged, curated offerings.
Wellness tourism clocked 36% annual growth between 2020 and 2022. The Global Wellness Institute (GWI) forecasts the the market will more than double by 2027, with a 16.6% annual growth rate over the next five years.
The Institute predicts wellness tourism will cross the $1 trillion mark in 2024.