Beauty & Wellbeing

How supplements could put a smile on the face of your business

By Mark Smith

26 February 2021

www.kantar.com
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The increase in consumer demand for beauty supplementation presents a new opportunity for spas, especially those planning their reopening strategies in 2021.

According to market research company, Kantar, sales of beauty supplements in the UK increased 11% in 2020. It also reports that 3% of females included beauty supplements as part of their daily routines.

“The pandemic saw many of us try new things and experiment more, opening up opportunities for supplements and vitamin brands within the beauty market.”

Matt Maxwell

Strategic insight director, Kantar

Taking a closer look at the data, the market for millennials is booming. Kantar saw an increased demand among younger females in the UK, with sales from women under 34 increasing 140% in 2020.

This is more than a UK phenomenon, Mordor Intelligence forecasts that the global nutricosmetics market will grow 8% between 2020-2025.

Aman's Sva range of nutritional supplements is available at its hotels and resorts

Beauty supplements have long been touted as the next big growth area for beauty, spas and salons.

In 2017, the Global Wellness Summit Trend Report highlighted the retail opportunities for nutraceuticals (pills and supplements that aid health) and nutricosmetics (ingestible supplements specifically designed for beauty) that promise to improve health, hormones, immune system, skin and hair.

“Traditionally, ingesting foods and supplements for health and beauty has been a mainstay of Asian culture but they’re starting to make an impact globally.”

Cassandra Cavanagh

Founder, Cavanah Communications

Beauty brands such as The Organic Pharmacy, 111SKIN, Thalgo and Voya have developed nutritional supplements which offer beauty benefits to enhance and improve the skin. Global wellness operators also entered the market with Lanserhof and Aman launching ranges in late 2020.

Main image by Caju Gomes on Unsplash

Be innovative...

For more information on the range of market data available from Kantar, please click here

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