KLAFS and Dröm UK unveil new showroom

Luxury sauna, pool and spa supplier KLAFS has unveiled a new UK showroom alongside thermal wellbeing specialist Dröm UK.

Located in Byfleet in Surrey, the showroom previews the two brands’ range of luxury saunas, steam baths and thermal rooms.

It is one of just two locations across the UK where customers can view KLAFS products.

The new venue is home to a range of KLAFS products, including the saunas S1, Premium, Aura and Matteo Thun, as well as the new steam foam bath, Espuro.

“KLAFS is the largest manufacturer and integrator of luxury saunas and steam rooms across the world,” said Gilles Darmon, UK director of KLAFS UK.

“We continue to innovate and set the pace across the industry, as shown by the launch of the Commercial Vitality Boost and Ice Lounge at FIBO.”

Thermal wellness specialists

In 2023 KLAFS acquired Dröm UK, which now operates alongside Guncast Pools & Wellness, a British designer and manufacturer of swimming pools and spas.

Dröm UK offers a large portfolio of ultra bespoke saunas, steam baths and spas.

Barry Smith, managing director of Dröm UK, said plans for the brand for the remainder of the year include organising targeted events for architects and interior designers, and further showroom remodelling to incorporate brands from parent company Kohler.

Phase two of the refurbishment will feature more of the KLAFS product ranges to give the brand’s collection more visibility for clients, architects and designers.

Sign up here to receive our weekly news delivered direct to your inbox