Spa recruitment and retention continues to be an issue in the industry – but could employing male therapists be the answer?
For many years spas in the UK and Ireland have shied away from recruiting male therapists for fear it may upset guests. But this appears to be changing, ever so slightly.
In the past year European Spa has encountered several enthusiastic spa managers who are great advocates of recruiting men to their teams. They celebrate the benefits, which include bringing a new dynamic to the team, offering new perspectives and ideas.
Boosting diversity and inclusion, men aren’t just limited to offering massages and many are trained in the entire treatment menu, with some specialising in the delivery of high-quality facials.
Incorporating men into therapist roles
There are some challenges, as the spas we spoke to noted, but it seems that communication is key, ensuring guests know in advance that the spa offers male and female therapists, then offering them a choice. The reception team play a vital role in this. In many instances guests have opted for a male therapist as their first preference, particularly those from the US.
Across continental Europe and globally, it is more common to find male members of the treatment team. One leading property in this respect is Preidlhof in Italy (pictured above).
Perhaps with some forethought and strategic planning, spas could actively recruit male therapists to their teams, not only to increase treatment availability and improve their bottom line, but to expand the pool of talent in an industry facing a requirement crisis.