Alberto Apostoli launches Armonia wellness consultancy

Renowned architect collaborates with Annarita Di Giacomo and Enrico Della Casa for new integrated wellness consultancy firm


By Mark Smith

27 September 2023

The renowned architect Alberto Apostoli has launched Armonia, a new integrated wellness consultancy, in collaboration with wellness manager Annarita Di Giacomo and branding specialist Enrico Della Casa.

Specialising in the wellness sector, Armonia will offer strategy, design, marketing, management and advanced training as part of its offering. Its mission is to ensure the commercial success of international spas from the initial concept to opening and beyond.

Combined talents

The team will help guide clients to create a wellness-focused space, define its identity, determine its offerings and effectively promote it to the end customer.

They believe that aesthetics, functionality, specialisation, and storytelling are critical aspects of a spa business.

man with beard and glasses wearing blue shirt

"Our primary objective is to create spas capable of generating positive economic outcomes in a sector often seen as unprofitable or peripheral."

Alberto Apostoli

Co-founder, Armonia

Armonia – elevating wellness design and development

Armonia offers tailored and customisable strategic and operational consultancy services, which can encompass various areas simultaneously. Design will be developed directly by the architect’s existing business, Studio Apostoli. The team will also offer marketing and management services to meet clients’ specific requirements.

With over 25 years’ experience and a portfolio of over 1,000 projects to his name, Alberto Apostoli will offer his unique insights and global expertise.

He is joined by Annarita Di Giacomo, who has had a distinguished career in managing and consulting for wellness centres, including protocol development and training.

Enrico Della Casa brings a wealth of international experience in communication and branding within the luxury and wellness industry.

A strikingly lit spa reception
The reception area at Casa Cipriani Milan, Italy – a project by Alberto Apostoli

“Armonia is the amalgamation of this extraordinary knowledge, dedicated to serving individual brands, hotel chains, and independent Italian or international facilities,” says Apsotoli.

“Elevating the service, setting it apart, selecting the right partners in alignment with project objectives, ensuring staff training, adhering to sustainability principles, and employing coordinated image and communication tools are all indispensable elements for a successful business. Our role is to facilitate this process.

Enhancing the spa experience

Armonia’s clientele includes renowned destinations Mandarin Oriental Milano, Capovaticano Resort Thalasso SPA, Terme di Comano, Hotel Principe Forte dei Marmi and St. Regis in Venice. The team has also worked with beauty pioneers Luxury Lab Cosmetics, specialising in high-performance skincare and cosmetics.

“We have established a network dedicated to the high-end segment, delivering services at the utmost level of excellence,” says Di Giacomo.
“Our portfolio includes strategic collaborations with Italian and international clients, for whom we become the initial reliable and expert point of contact for addressing various essential aspects of planning a quality wellness service.

“The true differentiator in the market is the competence and experience of our team, ensuring professionalism and delivering results.

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