World Sauna Forum 2020 begins

The 2020 World Sauna Forum begins today (December 3).

Hosted by Finnish sauna association Sauna from Finland, the two-day virtual event is free to attend and will focus on sharing knowledge about the many health and wellbeing benefits of authentic Finnish sauna.

Speakers will include actor Jasper Pääkkönen; artist and entertainment entrepreneur Samu Haber; World Cup biathlete Mari Eder; and Tapio Pajuharju, CEO of sauna market leader Harvia.

A free online B2B Matchmaking session will also offers attendees the opportunity to discover new Finnish sauna products and meet both sauna builders and potential business partners.

The whole event will be available to watch for 48 hours after the live stream ends.