Following the merger, the company has announced an ambitious plan to invest up to £34 million (€39 million) in its international workforce to include an additional 600 employees by the end of 2023. In particular, talent will be sought for the tech, product and commercial divisions in the British, Italian, Spanish, French and German markets.
The announcement follows a year in which Treatwell has strengthened its position across Europe by incorporating internationally competitive SaaS, including Wavy in France and Salonized in the Netherlands.
The experience gained from these integrations has prompted Treatwell to pursue collaborations with other wellness and beauty management software companies, to ensure its spa and salon partners have the best visibility on Europe’s largest marketplaces.
“In Europe, Treatwell is already recognised by users as the go-to site and app when it comes to booking beauty treatments. Today, with the opening to integrate with other management softwares, we’re making this service available to thousands of salons interested in taking advantage of this opportunity,” Marinó added.