Spabreaks.com acquired by Excalibur Group

The e-commerce group has acquired the spa booking agency to further accelerate its growth and expand its wellness offering

By Wendy Golledge

09 October 2025

www.spabreaks.com

E-commerce business Excalibur Group has announced its acquisition of leading spa experience platform, Spabreaks.com.

Excalibur Group, which is owned by the private equity firm Exponent Private Equity, holds a portfolio of consumer brands including LivingSocial, 5pm and Wowcher.

Spabreaks.com will continue to operate under its existing name and the current management team will remain in place.

Founded in 2008 by UK Spa Association chair Abi Selby, Spabreaks.com works with more than 560 spas in the UK and Northern Ireland. Its website sees more than a million unique visits each month.

“We are all excited for this new chapter. Excalibur Group and its well-known brands will bring huge tech expertise, an extensive database of consumer clients and unrivalled Martech experience to the Spabreaks.com family. Their expertise will help us accelerate growth and maintain our overall goal – championing the spa and wellness industry, and making spas more accessible to all.”

Abi Selby

Founder of Spabreaks.com

“Excalibur Group’s knowledge of AI and how it’s changing both the e-commerce landscape and consumer behaviour will be invaluable to our future growth and success,” continues Selby.

“We are confident this new chapter will unlock significant opportunities for our brand and our partners, helping us to take Spabreaks.com from strength to strength.”

About Excalibur Group

The acquisition is expected to create significant synergies, leveraging Excalibur Group’s operational expertise and marketing resources to support Spabreaks.com’s continued expansion.

Excalibur Group was formed when Exponent Private Equity acquired Wowcher and the UK and Ireland operations of LivingSocial in November 2015.

Both platforms offer daily deals and discounted vouchers for products and services like dining, travel and consumer goods, as well as experiences, including holidays and spa hotels.

"Spabreaks has demonstrated impressive growth in recent years and this partnership represents an important step in strengthening our presence in the spa and wider services sector."

George Oborne

CEO at Excalibur Group

“Importantly, Spabreaks.com will continue to operate independently,” adds Oborne. “This will ensure it remains the market leader in spa discovery while benefiting from the additional support and investment we can provide.”

The deal will see Excalibur Group combine its platforms with Spabreaks.com’s curated spa experiences to expand its presence in the wellness and leisure sectors.

Spabreaks.com will continue to trade as usual to ensure a seamless transition and continued business momentum. The terms of the acquisition were not disclosed.

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