We visit the Greenhouse Spa at The Elms Hotel in Worcestershire, UK

Following a £2 million refurbishment project, the spa has recently boosted its online booking strategy with onejourney. We speak to the team to find out how this has afftected the business's bottom line


By Mark Smith

09 October 2023

The Elms Hotel is a luxury hotel and spa retreat nestled in the rolling Worcestershire countryside. The property boasts 23 modern bedrooms and suites, and an award-winning spa.

Following a 12-month, £2 million refurbishment project, the spa reopened in 2021. Since that time the team has partnered with onejourney to improve its online booking strategy. This has seen a 20% increase in average order value for bookings.

The Greenhouse Spa

The refurbishment project, overseen by Darron Woore at Focus Interior Design, has created a unique spa experience. Its botanical theme offers a calming journey for guests, with views across the terraced lawns and the outdoor spa area.

Expect an indoor/outdoor hydrotherapy pool, soothing sauna with garden views, botanical lounge area, and a delightful swimming pool. The pool boasts high, vaulted wooden ceilings in an atrium style room with floor-to-ceiling windows.

woman with long hair and glasses smiling at camera

"The Greenhouse Spa is a unique and tranquil experience as we transport guests to a botanical oasis using earthy tones, rustic wood, leafy designs and foliage."

Zoe Merriman

Spa manager, The Elms Hotel

Cosy spaces

Cosy nooks and hidden spaces offer a cocooning experience that is expertly designed with natural tones. Comfortable furniture and fabrics, reclaimed timber and cane furniture create a distinct look. Treatment rooms and the relaxation area on the top floor continue this theme, creating a relaxed vibe throughout.

Artificial plants throughout the spa really add to the botanical-inspired theme that transports guests to a truly otherworldly experience.

spa swimming pool surrounded by ferns
The swimming pool at the Greenhouse Spa, The Elms Hotel

On the menu

The extensive treatment menu features tailored therapies from brands including TempleSpa, OPI, Gaia, Gel Bottle, Natural Spa Factory and St. Tropez.

Uniforms have been supplied by Simon Jersey with towels and linens by Regency. REM therapy beds are found in the treatment rooms and the fitness suite is equipped by Life Fitness.

The brand has worked with software supplier, Premier Software for its spa management system and uses onejourney as its online e-commerce platform.

woman with short dark hair and black top smiling gat camera

“onejourney has revolutionised The Elms' guest experience by offering a seamless way to design their own spa and wellness experience.”

Elli Regan

Commercial performance director, onejourney

Boosting digital strategy

Working with onejourney on its online e-commerce platform, The Elms allows guests to easily add services to their experience, including TempleSpa treatments, spa days, afternoon tea, or champagne, which can be added to their basket in a single transaction.

“This not only enhances the guest experience but also streamlines operational efficiency, ultimately boosting business,” says Elli Regan, commercial performance director at onejourney.

“Spa extras like refreshments, eye masks, chocolate truffles and fruit platters not only contribute to incremental property revenue but also facilitate smoother operations, as the hotel team can pre-order all necessary stock before guests arrive.

“The Elms has seen a 20% increase in average order value since launching onejourney, a true reflection of how important an e-commerce strategy is for hotels and spas.”

Sign up here to receive our weekly news delivered direct to your inbox


Be inspired...

To read the latest issue of European Spa magazine, click below


Sign up to our digital edition

Sign Up Now

European Spa Magazine is published by Spa Publishing Ltd    |    Company registration number: 6293825

About    |    Contact Us    |    Privacy Policy    |    Terms & conditions    |    Disclaimer

© Copyright 2024 - Spa Publishing Limited. All rights reserved.