Radisson Hotel Group announces new brand

Radisson Hotel Group (RHG) has launched a new conversion brand, Radisson Individuals, which offers independent hotels and local, regional chains the opportunity to become a part of the global RHG platform.

While benefiting from the Group’s international awareness and experience, Radisson Individuals hotels will have the freedom to maintain their own uniqueness and identity while measuring their standards and success through online scoring by guests.

A number of properties have already joined up in the UK and Asia with additional hotels in advanced discussion in Italy, Germany and Russia.

Elie Younes, executive vice-president and chief development officer at RHG, said: “Radisson Individuals offers owners the necessary flexibility to shape their future and ensure their success by joining Radisson Hotel Group.

“It is a unique approach where each affiliated hotel measures success and standards based on online scoring from guests. In simple terms, it is a brand for hotels with a proven record of happy guests.”

In addition to the new initiative, RHG signed ten new hotels across the EMEA region in Q3 across the UK, Germany, Egypt, Italy and Nigeria. The new signings build on the 15 hotels that were announced in Q2 as part of the Group’s ambitious five-year development plan across EMEA.