Can you tell us about the founding of OTO?
My personal journey with CBD started whilst living in San Francisco and working in the fast-paced, fashion industry. I’d always suffered from anxiety, which in turn really affected my sleep. One glorious day, someone recommended CBD and quite honestly, I’ve never looked back. Anything that reduces anxiety and changes your sleep changes your life and I wanted to help others experience these benefits in a meaningful way.
That’s why I started OTO, to help people discover the power of CBD. OTO literally means ‘sound’ in Japanese, and sound has always played a fundamental role within our brand. There is a lot of noise in the world today, we want to help people cut through it and find their space.
What are your plans for the brand going forward?
We were thrilled to become the first premium CBD and wellness line to secure validation from the FSA earlier this month and are enthusiastic about the opportunities it will bring to the CBD sector as a whole. We’re excited to move forward with our pioneering product range, encouraging more and more people to turn to our thoughtful and effective products and reap the benefits of our optimum strength CBD guarantee.
Ultimately, we want to continue breaking down barriers and provide standout experiences for consumers; re-imagining spa treatments through sound and CBD with fully immersive and transformative experiences.
Since entering the market in 2019, OTO has developed over 35 products from Spa treatments to Sleep Drops, Seltzers, Massage Oil and Pillow Mist to CBD Cocktail Bitters, and has recently expanded into the US and Asian markets.