Natura Bissé announces partnership with Arch Amenities Group to expand in the EU and UK

By Mark Smith


By Mark Smith

02 January 2024

Natura Bissé has announced a strategic partnership with Arch Amenities Group to expand their collective presence in the EU and UK luxury spa sector.

The agreement capitalises on the established reputation of the Natura Bissé brand, its professional and retail skincare products and services. This will combine with Arch Amenities Group’s experience in managing and operating luxury wellness centres and spas.

Natura Bissé has been part of Arch Amenities Group’s Preferred Vendor Program since early 2023. This arrangement has connected the Natura Bissé product suite to a host of renowned US-based spas and wellness spaces.

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“This strategic agreement represents a step-change in the way both leading brands address the changing needs of the European market and reinforces our collective commitment to offer unlimited innovation, inspiration as a pillar of growth and bespoke agile solutions.”

Verónica Fisas

CEO, Natura Bissé Group

Natura Bissé to focus on Europe

Natura Bissé currently has a presence in more than 450 spa hotels around the world, 35% of which are located in Europe. The group closed 2023 with a total revenue of €100 million.

With its headquarters in Barcelona, 82% of the company’s sales are recorded abroad, with the Unites States and China being its primary markets. This is followed by Spain, its largest market in the EU.

Over the next three years, Europe will become the company’s strategic focus with the aim of doubling its multi-channel presence in this region.

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Natura Bissé Diamond Extreme collection
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“Partnering with Natura Bissé in Europe to develop spas is an ideal fit for Arch as we grow our presence in Europe.”

Barry Goldstein

CEO, Arch Amenities Group

Growing its presence

Arch Amenities Group and its 3,800 employees currently manages over 430 properties around the world. These include private clubs, fitness centres, commercial and residential spaces and hotels.

Hotel groups in its portfolio include Waldorf Astoria, Four Seasons and The Ritz-Carlton, who are also partners of Natura Bissé globally.

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