Nancy Griffin launches #ExposeAgeism movement

The founder of the Glowing Older podcast, Nancy Griffin, has launched #ExposeAgeism, a movement to raise awareness about ageism in the spa, wellness and beauty industries.

Griffin, who is also principal of Contento Marketing and has 30 years of experience in the industry, has launched the initiative to encourage beauty, spa and wellness companies to promote positive ageing.

A dozen companies have already taken the #ExposeAgeism pledge, to promote positive ageing and eliminate the phrase anti-ageing from product descriptions and marketing by 2025.

The initiative is also striving to represent older adults in diversity, equity and inclusion (DEI) policies.

‘We can do better’

“I have interviewed 130 experts for my podcast who all agree ageism is one of the biggest issues standing in the way of aging well,” says Griffin.

“The founding companies immediately resonated with #ExposeAgeism’s mission, responding with comments like, ‘It’s about time’ and ‘we can do better’.”

“Let’s take good care of ourselves and embrace ageing. Let’s be proud of our long lives and see aging as the blessing that it is,” said Leslie Munsell, president of Beauty for Real.

Research by Yale University found older adults with more positive self-perceptions of healthy ageing lived 7.5 years longer and experienced a higher quality of life than those with less positive self-perceptions of ageing.

Take the pledge here.

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