Nancy Griffin launches #ExposeAgeism movement

A dozen companies have already signed up to the #ExposeAgeism pledge


By Wendy Golledge

28 March 2023

The founder of the Glowing Older podcast, Nancy Griffin, has launched #ExposeAgeism, a movement to raise awareness about ageism in the spa, wellness and beauty industries.

Griffin, who is also principal of Contento Marketing and has 30 years of experience in the industry, has launched the initiative to encourage beauty, spa and wellness companies to promote positive ageing.

#exposeageism pledge

A dozen companies have already taken the #ExposeAgeism pledge, to promote positive ageing and eliminate the phrase anti-ageing from product descriptions and marketing by 2025.

The initiative is also striving to represent older adults in diversity, equity and inclusion (DEI) policies.

Older adults with positive self-perceptions of healthy ageing live 7.5 years longer

‘We can do better’

“I have interviewed 130 experts for my podcast who all agree ageism is one of the biggest issues standing in the way of aging well,” says Griffin.

“The founding companies immediately resonated with #ExposeAgeism’s mission, responding with comments like, ‘It’s about time’ and ‘we can do better’.”


The founding companies are:

  • Ayuna | Beauty for Real| Beauty Heroes | Beekman 1802 | Better Not Younger | Body Bliss | Brand Uncover | LaFlore Live Probiotic Skincare | Pietro Simone Skincare | Skin Authority | Spa Technologies | Stemulation

“Let’s take good care of ourselves and embrace ageing. Let’s be proud of our long lives and see aging as the blessing that it is,” said Leslie Munsell, president of Beauty for Real.

Leslie Munsell, President of Beauty for Real

“We’ve all, especially women, been conditioned by traditional beauty marketing to believe that we aren’t enough as we are, and we must do all we can to prevent looking old."

Leslie Munsell

President, Beauty for Real

Research by Yale University found older adults with more positive self-perceptions of healthy ageing lived 7.5 years longer and experienced a higher quality of life than those with less positive self-perceptions of ageing.

Take the pledge here.

Sign up here to receive our weekly news delivered direct to your inbox

Read the Spring edition...

To stay informed and inspired with the latest industry intelligence in our Spring magazine, click below





Be inspired...

Read more about the #ExposeAgeism pledge at the link below


Sign up to our digital edition

Sign Up Now

European Spa Magazine is published by Spa Publishing Ltd    |    Company registration number: 6293825

About    |    Contact Us    |    Privacy Policy    |    Terms & conditions    |    Disclaimer

© Copyright 2024 - Spa Publishing Limited. All rights reserved.