As part of European Spa‘s ‘In conversation with…’ series on Instagram Live, Ed Law, director of Barons Eden, spoke to European Spa contributing editor Mark Smith about the growth in wellness staycations.
Law discussed how the pandemic has sparked a growth in demand for wellness-based holidays in the UK and explained how Barons Eden has responded to this with its two properties, Hoar Cross Hall and Eden Day Spa. He also elaborated on how the team has shifted its marketing and communications strategy in response to this new demand.
To revisit the conversation click on the video below.