Victoria Dello Ioio to lead UK sales for Sothys

Industry veteran will drive brand growth in the UK for French skincare brand


By Lauren Heath-Jones

25 April 2022

Victoria Dello Ioio has joined luxury French spa and skincare brand Sothys as its new UK sales director. 

Something of an industry veteran, Dello Ioio joins the company with a wealth of experience, gleaned from more than 20 years working in the spa industry. She began her career as a spa therapist at Ragdale Hall Health Hydro & Thermal Spa in Melton Mowbray, UK, before going on to hold several high-profile roles at brands such as Hyatt Regency, Shiseido and Natura Bissé.  

In her new role, Dello Ioio will be responsible for driving brand growth in the UK spa and beauty markets. 

“We’re thrilled to have Victoria onboarding Sothys UK. We’ll benefit from our mutual experiences so we can give Sothys the extra boost it needs on the market, and position the brand at the same level it stands in France and internationally,” said Sothys Group owner Christian Mas. 

Commenting on her appointment Dello Ioio said: “I’m delighted to be representing a brand such as Sothys, a brand which truly embodies quintessential French luxury, along with incredibly results-driven spa treatments and skincare rituals. I’m excited to be taking Sothys to the next level within the UK spa market.”

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