Jennifer Gorman joins Effective Hospitality Management

Spa veteran takes on role as spa and wellness associate


By Lauren Heath-Jones

11 July 2022

Internationally renowned spa consultant Jennifer Gorman has been named as a specialist spa and wellness associate and advisor at hospitality management company Effective Hospitality Management. 

Gorman joins the company with extensive experience in spa business and operations, having spent more than 30 years in the spa industry. 

First-class spa and wellness concepts

She also has experience developing first-class spa and wellness concepts and has worked with spas such as the Galgorm Resort in Northern Ireland. 

In her new position, Gorman will be responsible for maximising EHM’s proposed and existing spa offerings and boosting ROI withing the company’s portfolio of managed properties.

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Commenting on her appointment, Gorman said: “I’m delighted to be joining EHM’s specialist team, confidently advising on the breadth of opportunity brought to a hotel business by way of a strategically developed and operated spa model.

“As a team we have a great deal of experience in developing, maximising, managing and operating hospitality and spa businesses and we look forward to helping owners steer a clear path forward after a tough two years following the pandemic.” 

Specialist expertise

Kevin Keenan, director at EHM, said: “With challenging conditions for hospitality businesses of all sizes during the pandemic, EHM fully supports the industry we love, once which has sustained us throughout our combined 170 years’ experience. Jennifer wholeheartedly shares this ethos, and we’re delighted to have her input and considerable specialist expertise at our disposal.” 

Founded in 2020 at the height of the pandemic, EHM supports owners, investors and asset managers of hotel and restaurant businesses through the pandemic.

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