Saudi Arabian Wellness Association launched as part of Global Wellness Day celebrations

This year’s Global Wellness Day (GWD) saw the official formation of the Saudi Arabian Wellness Association (SAWA), a new industry body that aims to promote, develop and celebrate wellness in the country. 

Launched by AlMaarefa University, the association was founded by a team of local and international wellness thought leaders, medical experts, entrepreneurs and senior executives, led by dentistry professor, researcher and wellness advocate Professor Ebtissam Al-Madi. 

Founding members include Stephan Wagner, wellness director for the upcoming AMAALA project in Saudi Arabia; Dr Mohammed AlBattal, founder and CEO of Kadoon Company; and Richard Jordan, corporate wellness manager at Delta Fitness.

Promoting the wellness industry 

Based on the tenets set out by the Global Wellness Institute (GWI), the SAWA will work alongside both public and private sectors to promote the wellness industry. It will also build relationships with government bodies, such as Office 2030 and the Ministry of Health, to shape policy and amplify the importance of wellness on both a collective and individual level. 

In addition, the association will support the ‘Quality of Life’ pillar of Saudi Arabia’s Vision 2030 and provide a forum for discussions that promote innovation and drive awareness of holistic wellbeing. 

Living well

“SAWA was initiated in support of the health goals of the Saudi Arabia Vision 2030 in establishing a vibrant society that promotes living well and being healthy,” said Al-Madi. 

“The association hopes to attract a community of like-minded wellness advocates by providing a progressive platform that facilitates the exchange of ideas in the sector while also raising awareness of activities to promote wellness and encourage positive practices throughout the community.”

The association was formally announced at the Core Social Wellness Club in Riyadh during GWD celebrations on June 11, following its establishment and official approval by the University Council on February 24, 2022.