Harpar Grace International announces new global commercial director

Nicola Bell will be responsible for driving the brand’s commercial strategy on a global scale


By Wendy Golledge

19 March 2024

Luxury skincare and wellness distributor Harpar Grace International (HGI), has appointed Nicola Bell as its new global commercial director.

Bell will be tasked with identifying and capitalising on new business opportunities, as well as driving HGI’s commercial strategy.

Her role will include responsibility for fostering strategic partnerships and enhancing customer relationships.

Bell brings a wealth of knowledge and multi-channel expertise to Harpar Grace, having held leadership roles at the International Institute for Active-Ageing (iiaa), Clinique, Nike and Adidas.

Smiling woman with dark brown hair posing for camera

"We are thrilled to welcome Nicola to our team. Her proven track record of driving commercial success and her deep understanding of the sector will be invaluable assets as we continue to innovate and grow our business globally.”

Alana Chalmers

CEO, Harpar Grace International

New global head of sales

HGI has also appointed Laila Asid as global head of sales for the Déesse PRO brand.

Asid joins HGI with more than 20 years of experience in global sales strategy and operations within the cosmetics industry.

A certified medical professional, Asid has a track record of spearheading rapid sales expansion and delivering profitable outcomes in more than 50 countries.

Blonde woman staring intently into camera
Laila Asid joins Harpar Grace as global head of sales for the Déesse PRO brand

Déesse PRO – HGI’s flagship wellness technology brand

Déesse PRO recently unveiled its strongest professional-grade mask, the EOS-X.

Designed in the UK and engineered in Korea, EOS-X is a medical-grade LED solution with up to 1070nm near-infrared wavelength technology.

The EOS-X, named after the Greek goddess of dawn, offers the combined application of three wavelengths to penetrate deeper into the subcutaneous tissue and muscle.

This prompts a bio-stimulatory effect on ageing and compromised tissue, while also improving microcirculation and cellular oxygenation.

Woman laying on treatment bed wearing LED mask
The EOS-X is Déesse PRO's strongest professional-grade mask

“Our new technology equips the practitioner with the capability to unlock the most extensive range of wavelengths in the market for aesthetic and wellbeing-focused spas,” said Alana Chalmers, CEO, Harpar Grace International.

In trials of red and NIR lights, at the four-week point fine lines and wrinkles were clinically reduced by over a third (38%) among subjects. At the eight-week marker, 91% of subjects reported improved skin tone, 82% reported improved smoothness, 64% reported improved clarity and 55% reported improved firmness.

Déesse PRO has also launched Sculpta, its latest hand-held device which harnesses the power of both LED light therapy and electrical muscle stimulation technology with radio frequency therapy.

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