Speaking in light of the challenges brought about by the coronavirus pandemic, some takeways from Hans-Peter Viet’s message to attendees at the virtual meeting, held by by Grifco PR, included:
“Our clientele completely changed this year.”
Currently, around 95% of our clients come from Switzerland and we have to focus on the Swiss market only. We offer 12 completely different packages combining nutrition, food, medical and therapeutic treatment and wellness. We are looking forward to welcoming back our international guests next year.
“Guests now want to be multi-optional.”
There is a strong drive towards our guests wanting to combine a luxury holiday with self-care options and we’ve seen this trend clearly emerge recently in the last couple of months. Our guests want lots of options, whether that’s to enjoy Michelin-starred dining, boost their wellbeing or immerse themselves in nature with guided mountain walks in the beautiful natural landscape that surrounds our resort.
“Creative Covid-19 workarounds are key.”
We started to develop our new treatment packages in early 2019, and were in the process of implementing and finalising them when the pandemic began. From March to November 2020, we focused on finding different routes to the same wellness outcomes for our guests, so they can have an alternative treatment or therapy where close-contact isn’t allowed.
“We educate our guests and give them easy ways to change their lives.”
Central to our philosophy at Bad Ragaz is the idea that we can equip our guests with the power to make enduring changes after they leave us without losing any joy from their lives. Looking to the future, I think health and emotional balance will play a more important role and this will positively affect not just the opportunities for spa business, but our own lives.
