Celebrating the roots of wellness
Jessica Jesse is founder, CEO and creative director of BuDhaGirl and creator of Zen Collective. BuDhaGirl is a luxury lifestyle brand devoted to wellbeing across multiple sectors.
Jesse’s signature philosophy of ‘mindful glamour’ integrates contemplative rituals and intention-setting into everyday wearable and consumable pieces. Zen Collective expands this vision by fostering a like-minded community through curated content and shared rituals.
“Having worked in Thailand for more than 14 years, I’ve experienced first hand the country’s extraordinary devotion to wellbeing, spirituality and gracious living,” said Jesse. “Bringing global wellness leaders together in Phuket allows us to celebrate the roots of wellness while helping shape the future.”
Pongsadhorn Pokpermdee is director-general of the Department of Thai Traditional and Alternative Medicine at the Thailand Ministry of Public Health.
With more than two decades of experience in health policy and system innovation, he has played a key role in advancing Thailand’s national health strategies and digital health transformation.