Five global trends that are set to shape the spa industry

The Spring issue of European Spa magazine is available to read in digital format now at https://issuu.com/europeanspamagazine/docs/esm_spring_issue_79

Our lead story, A new era for wellness, details five global shifts that are  set to influence the choices of spa operators over the next five years.

Welcoming in a period of optimism and creativity, we offer expert advice on how wellness leaders can best answer the call for preventative healthcare following a tough year for both businesses, teams and their clients.

With increasing mainstream demand for wellness connections, we highlight the importance of ‘communication, connection and community’ in the burgeoning online business world. We also report on the continuing evolution and personalisation of spa services, as well as the need for industry leaders to set a course toward greater diversity and sustainability through the adoption of a heartfelt leadership approach.