Dermalogica veteran appointed to lead sales for UK and Ireland

Sally Penford will drive growth in spa, salon and medi-wellness


By Lauren Heath-Jones

20 June 2022

Professional skincare brand Dermalogica has promoted Sally Penford to the position of sales director UK & Ireland. 

Penford, who has worked for Dermalogica for more than 30 years, began her career as a therapist and has held several roles within the company including education manager UK & Ireland and director of education UK & Ireland, a post she has held for the past 15 years. 

In her new role, she will be responsible for driving the brand’s growth across multiple channels including professional salon, spa and medical wellness. 

“Professional skin therapists are at the heart of our business and will always remain so. We’re looking into the next generation of our professional services, which are all about advanced treatments with results,” said Mark Hermann, general manager for UK & Ireland at Dermalogica.

“I couldn’t wish for a better lead than Sally Penford. She’s been in the skincare business for a lifetime and knows exactly how it operates. Sally has built our industry-leading education team from scratch and now our sales team will benefit from her vast experience. I’m looking forward to working with her on this journey.” 

Commenting on her appointment Penford said: “My personal driving force is the respect and success of every professional skin therapist with who we partner. These incredible businesses hold up our high streets, bring skin confidence and wellbeing to customers and are the beating heart of Dermalogica.”

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