The British Beauty Council's national campaign aims to support businesses in re-establishing their clientele
The British Beauty Council has launched a new campaign to encourage clients to return to beauty, wellness and hair services.
Called ‘Oh hello beauty’, the poster and social media campaign aims to show how beauty services can help people to feel their best. It was devised in partnership with creative agency M&C Saatchi, with support from patrons of the British Beauty Council, Facebook INC, JC Decaux and Zenith Media.
“We need to bring the joy back to beauty by encouraging clients to come back to experience the array of services we offer – most of these require immense skill and can’t always be replicated at home.”
Millie Kendall
CEO, British Beauty CouncilAccording to the British Beauty Council, the UK’s £30bn beauty industry was one of the sectors most heavily impacted by coronavirus measures, with hair and beauty salons closed for 140 days of lockdown.
• More than 7,300 salons in the UK have gone out of business since March 2020 following the forced closures in light of the pandemic.
• Although spas and salons were able to reopen on April 12, 2021, they continue to run at 30 per cent less capacity due to Covid restrictions.
• More than 3 million fewer appointments have been made than would have been otherwise.
The industry also employs more than 600,000 people of which more than 80 per cent are women. However, full-time equivalent employment numbers are down 21% on 2019 as staff hours have been cut and redundancies made despite the furlough scheme.
The British Beauty Council website has further details of how spas and salons can participate in the campaign.
The British Beauty Council works with the beauty industry, government and others to drive excellence and growth across the UK industry. To find out more, click below
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