British Beauty Council partners with Facebook

Facebook has become a patron of the British Beauty Council as part of a new, two-year partnership.

The collaboration will include an annual programme of virtual events throughout 2021, run by Facebook to share trends and insights across areas of interest including STEM, digital marketing and sustainability.

“As a global social media company, this patronage not only reinforces the importance of beauty to this sector but also the opportunities for beauty within them,” said Anna Teal, CEO of Aromatherapy Associates and British Beauty Council pillar president for innovation.

According to the British Beauty Council’s Value of Beauty report, consumer spending across the beauty sector is thought to be worth £27.2bn (€30.02bn) and is a “viable and expanding industry”.

Stephanie Lambert, head of industry FMCG at Facebook, added: “Facebook is incredibly excited to be partnering with The British Beauty Council in 2021. Millions of businesses across the UK use our platforms and advertising tools to connect with existing and new customers.

“We are looking forward to working with The British Beauty Council, providing their members and the beauty industry with support and insights across a number of areas so that they can get the best from our platforms and help them recover from the impact of the pandemic.”