European Spa speaks exclusively to Ashmira Botainca founder, Tracey Smith
“We used to import the French skincare range La Phyto, but then the owners of the company retired. A few years later, they contacted me, gave me all the recipes and asked me to revive the brand.
“I spent a lot of time trying to find a manufacturer who understood about TCM, skincare and energy – it took over a year to find an aromacologist who understood what I was talking about!
“We set about reformulating the brand but a lot of the oils were impossible to get and legislation changes meant some couldn’t be used in same quantities. As we weren’t able to replicate the brand’s recipes we instead followed their philosophy to create new products.
“I then had them all tested to make sure that they matched the energy levels needed for each of the five elements. I’m so proud of the results!
“This year we’re focusing on growing our profile as a skincare brand, talking to spas about stocking our products and delivering our treatments and working on some new products as well, including a ready blended clay, serum, a really exciting eye treatment and a body treatment.”