Aromatherapy Associates holds exclusive event to celebrate 40 years of excellence

Aromatherapy Associates recently celebrated 40 years of excellence in the spa industry at an exclusive event at the Westin London City.

The event was attended by industry professionals, spa consultants and some of London’s leading spa directors.

Featuring welcome wellness drinks, guests also enjoyed a specially prepared afternoon tea that was created in partnership with the Westin London City.

The celebration spotlighted the brand’s legacy of excellence in aromatherapy, while unveiling new milestones in experiential wellbeing. It also offered the chance to hear from industry experts.

Joining the event, European Spa congratulated the team on its success and wished them the very best for the years to come.

During the presentations, Greg Davis, managing director at Aromatherapy Associates gave a brief overview of the brand heritage and Serina Sandhu, chief commercial officer at the brand, discussed the new innovations coming this year.

This included an overview of the Energy Restore Ritual. You will be able to read more about this in the summer edition of European Spa, out on June 23.

Keynote speakers at celebration

Julie Bach, executive director of Wellness for Cancer, spoke about wellness services available for individuals touched by cancer, and how she is working with the Aromatherapy Associates team on training.

Dr Neil Stanley, Sleep expert, talked about the importance of sleep and how aromatherapy can positively influence it.

Mark Smith, founder, Kalm Horizons and deputy editor of European Spa, discussed the role of aromatherapy in his mindfulness concept.

Raffaele Ruocco, general manager of the Westin London City, welcomed guests during a short speech and praised the brand for its collaborative approach.

Attendees experienced a preview of the brand’s newest treatment innovation, the Energy Restore Ritual, in the hotel’s subterranean spa.

Aromatherapy Associates’ master blender, Luke Taylor hosted a personalised essential oil blending workshop, offering a rare behind-the-scenes insight into the art and science of scent formulation.

Guests were also invited to enjoy the Aromatherapy Associates x the Westin London City Afternoon Tea – an exclusive, wellness-led culinary collaboration inspired by the therapeutic properties of essential oils. Hand and arm massages were delivered by Aromatherapy Associates therapists.

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