Aromatherapy Associates continues global expansion with new partnerships

Aromatherapy Associates is accelerating its international presence with a new market entry in the  Saudi Arabia.

It has also unveiled four standout spa partnerships across Europe and the Middle East.

Known for its iconic aromatherapy blends and wellness-led treatments, the brand will reach more clients as part of this expansion programme.

Spa partner: Anoseas Spa at JW Marriott Crete Resort & Spa

Set against the backdrop of Marathi Bay, Anoseas Spa at the newly opened JW Marriott Crete Resort & Spa is a sanctuary of Mediterranean wellness.

The spa blends local rituals with global therapies, offering Aromatherapy Associates treatments alongside native Cretan ingredients and practices.

Guests can experience signature massages and body rituals in state-of-the-art treatment rooms or unwind in the spa’s thermal zone beneath natural light.

“We are proud to announce our new partnership with Aromatherapy Associates. With the power of aromatherapy and our serene Mediterranean setting, we look forward to offering truly transformative treatments,” said Kyriaki Sentouka, spa manager, JW Marriott Crete

Spa partner: Meneghetti, a Relais & Châteaux estate

At Meneghetti, a Relais & Châteaux estate surrounded by vineyards and olive groves, the spa experience is deeply rooted in the rhythms of nature. Treatments feature Aromatherapy Associates blends alongside locally sourced herbs, olives, and grapes, offering guests an immersive, multi-sensory wellness journey.

The serene spa environment includes indoor and outdoor pools, saunas, and tranquil relaxation zones.

“Incorporating Aromatherapy Associates into our treatments has added a deeper sensory and emotional layer. The guest response has been genuine and heartfelt,” said Marica Welsh, wellness and spa manager, Meneghetti.

Spa partner: Elements Spa, Bucharest

Located in Romania’s capital, the Elements Spa in Bucharest offers a refined wellness experience inspired by the natural elements.

Now among just a few spas in the country offering Aromatherapy Associates treatments, this partnership brings the brand’s pioneering blends to a space where purity of experience is paramount.

Spa partner: Hawkstone Hall & Gardens, UK

Hawkstone Hall & Gardens offers unique spa spaces – the Bloom Cupboard, Quietude and Palms and Soles. These are designed to deliver a fully sensory wellbeing journey, where guests are invited to breathe, bloom, and simply be.

Aromatherapy Associates treatments sit at the heart of this offering, with bespoke rituals inspired by traditional global therapies and tailored essential oil blends.

Aromatherapy Associates launches into Saudi Arabia

Aromatherapy Associates has officially launched in the Kingdom of Saudi Arabia, marking a key milestone in the brand’s global growth strategy.

To celebrate the brand’s entry into this rapidly evolving market, an exclusive launch event was held in Riyadh, attended by spa and hospitality leaders from across the region.

The event introduced guests to the brand’s rich heritage and award-winning product range, while reinforcing its mission to bring results-driven, transformative treatments to luxury destinations worldwide.