Aman launches Project Sama in partnership with Cruise Saudi

Luxury hospitality group Aman has partnered with Cruise Saudi to create a first-of-its-kind luxury motor yacht. 

Scheduled to launch in 2025, the yacht is said to be a ‘pioneering superyacht travel experience’. 

Provisionally dubbed Project Sama, meaning ‘tranquillity’ in Sanskrit, the yacht will offer 50 luxury suites, each equipped with its own private balcony, as well as a ‘serene and spacious’ Aman Spa.

Other facilities will include two helipads, a Japanese garden and a Beach Club offering guests direct access to the water. Several dining options, including an informal all-day restaurant and a club and lounge, will complete the offering. 

The vessel will be designed in partnership with SINOT Yacht Architecture & Design and will blend Aman’s eastern heritage and design ethos with a contemporary superyacht experience.

“The announcement of Project Sama marks an exciting moment in Aman’s growth and evolution, as we not only continue to diversify our geographical portfolio on land, but also at sea, creating sanctuaries in unfrequented locations and continuing to reframe the concept of luxury hospitality,” said Aman CEO and chairman Vladislav Doronin.

“Project Sama will provide transformative experiences within the revered Aman setting and service, which is unlike any other yacht experience, ultimately creating a whole new category in on-the-water discovery.” 

Fawaz Farooqui, MD of Cruise Saudi, added: “The signing of this partnership adds a new layer to Cruise Saudi’s offering and is a testament to the unique tourism experience that is exploring Saudi by sea, as well as demonstrating Cruise Saudi’s commitment to growing and expanding the cruise industry in Saudi. We aspire to further collaboration with Aman that will bring additional ultra-luxury experiences at sea.

“We look forward to working with Aman in reaching our vision of Saudi becoming a premier global destination and immersing our guests in diverse nature, rich culture and heritage through an unforgettable journey that is truly unique to Saudi.”