Jumeirah announces new global collaboration with Ground Wellbeing

The partnership will initially launch at the Peak Fitness Club and Talise Spa at Jumeirah Carlton Tower, London

Global

By Wendy Golledge

15 January 2025

www.jumeirah.com

Global luxury hotelier Jumeirah has announced a new global collaboration with Irish skincare brand Ground Wellbeing.

The partnership will see Ground’s signature body and skincare rituals launched across the Jumeirah portfolio worldwide.

The collaboration will launch at London’s Jumeirah Carlton Tower, in the Peak Fitness Club Talise Spa, in February 2025.

Sarah Dalton, Jumeirah Group’s new director of wellbeing, will officially welcome Ground Wellbeing to the Jumeirah family at European Spa’s Platinum Handbook launch event on January 21.

“Ground Wellbeing will bring a new dimension to our wellness offerings. We believe in harnessing natural ingredients that not only nurture the body but promote longevity and wellbeing. Together with Ground, we are creating experiences that will support a balanced and healthy mind and body."

Niamh O’Connell

VP of wellbeing, Jumeirah

A global spa partnership

Jumeirah Carlton Tower will become the first globally to offer Ground’s Biome Facial.

The facial is designed to soothe and support the skin microbiome, created for sensitive skin and those going through chemotherapy

The Jet Lag Ritual will also be exclusive to Jumeirah Carlton Tower for the first six months post-launch.

It has been designed to nourish, restore and balance the body’s natural circadian rhythm while providing a deeply relaxing experience.

Ground Wellbeing will then be introduced in Dubai’s hotly anticipated Jumeirah Marsa Al Arab, before being rolled out across Europe, the Middle East and Asia.

A spa reception area in a luxury hotel — Talise Spa at Carlton Tower Jumeirah

Ground Wellbeing is recognised for its commitment to natural ingredients and sustainable wellbeing.

Jumeirah guests will be able to experience a range of the brand’s signature body and skincare rituals.

Additional treatments will include Deep Slumber, an evening ritual crafted to ease insomnia and calm an overactive mind.

Awaken & Rebalance is a morning ritual for those needing a revitalising boost. It is focused on restoring balance, stimulating lymphatic flow and nourishing the digestive organs to move guests into a more grounded state.

“This collaboration allows us to introduce our Irish skincare and body wellbeing philosophy to an international audience while offering guests an indulgent, rejuvenating experience that aligns with their values of meaningful wellness and sustainability.”

Peigin Crowley

Founder, Ground Wellbeing