Aman joins forces with tennis legends Djokovic and Sharapova

Aman has signed a multi-year partnership deal with tennis star Novak Djokovic, who joins the brand as its first global wellness advisor.

Djokovic will work alongside Aman to enhance the global hotel brand’s guest wellness offerings.

The highly decorated sportsman will bring expertise gained both on and off the court to the Aman guest experience. As well as creating exclusively designed programmes and events, Djokovic will work with Aman’s wellness teams to enhance holistic and integrative wellness experiences and evolve the brand’s approach to health, fitness and wellbeing.

With 24 Grand Slam titles to his name, Djokovic has a trajectory that extends far beyond tennis success and has inspired countless professional athletes.

First global wellness advisor

In addition, Djokovic will assume an advisory role with Aman Essentials, the brand’s skincare, products and accessories line. He will focus on future product development and extension of the brand in relation to wellbeing.

Early plans for the partnership include hosted wellness retreats and specially curated programmes available to guests year-round. The partnership will grow and develop year-on-year.

Djokovic will take an advisory role with Aman and help to guide future product development in the wellbeing space.

A wellness pioneer, Aman’s brand philosophy is rooted in the notions of peace, longevity and privacy. Wellness at Aman is holistic and integrative, amalgamating local healing traditions with a constantly evolving approach.

Building resilience with Maria Sharapova

Last year, Aman announced it is working with another tennis icon, five-time Grand Slam champion Maria Sharapova.

Maria Sharapova is set to host a retreat in Greece from the September 23-26, on Amanzoe’s Peloponnese peninsula.

Building resilience, a Maria Sharapova retreat is curated and hosted by Sharapova. The itinerary covers all aspects of resilience, from skill-focused mindfulness sessions to limit-testing outdoor adventures.

With the addition of restorative therapies, the retreat promised to build strength, flexibility and resourcefulness. Attendees will also experience the opportunity to challenge Sharapova on the tennis court.

Designed for all levels, the retreat will strive to empower participants to face future challenges.

Sharapova has also curated a half-day strength and recovery programme for Aman, which is available as part of Aman New York’s daily spa programming.

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