British Beauty Week 2021 to shine a light on wellness and inclusivity

Wellness, inclusivity and sustainability are the topics taking centre stage at this year’s British Beauty Week.

Returning to London’s Covent Garden, the five-day ‘beauty extravaganza’ kicks off on September 8 and will be a celebration of the UK beauty industry, showcasing its talent, creativity, innovation and value.

Entitled ‘Beauty Reimagined’, this year’s event will feature a series of live and virtual talks and panel discussions from industry experts, including European Spa magazine’s founding editor and British Beauty Council advisory board member, Sarah Camilleri.

As part of a panel called ‘A New Era of Wellness: The Spa Industry and the New ‘Stress Hangover’, Sarah will be joined by Helena Grzesk, the British Beauty Council’s COO and former GM of the UK Spa Association, and Elemis’ head of UK Spa and Salon, Sarah Bacon. The panel, lead by Women’s Health magazine’s Beauty editor, Perdie Nouril, will discuss the integral role spas play in wellbeing maintenance and what future innovations can be expected from the sector over the coming year.

“Looking ahead, the take-up of spa and wellbeing services is set to grow exponentially by 2025, as it answers the need for second-line preventative health solutions to promote healthy ageing,” said Sarah Camilleri. “Forward-looking spa businesses and beauty suppliers are already taking a lead in the emerging global wellness economy, poised to contribute new concepts, services and experiences in our rapidly changing world.”

Other speakers at the event will include Anna Teal, CEO of Aromatherapy Associates, who will lead a ‘Creating a Beautiful Planet’ session that will explore sustainable beauty consumption and how environmental and social good aren’t just ideas but actions that the beauty industry can be held accountable for.

Meanwhile. Sharon Lloyd, the British Beauty Council’s Race & Equalities advisor, will host a panel on inclusivity in beauty. ‘Moving Towards an Inclusive Beauty Industry’ will address the issue of diversity within the skincare industry, what has already been achieved and what still needs to be done. Panelists include skin health specialist Dija Ayodele and makeup artist Ruby Hammer.

Also addressing attendees will be model and actress Rosie Huntington-Whiteley, BBC Three’s Glow Up judges Dominic Skinner and Val Garland, blogger Natalie Lee and Caroline Noakes, MP and chair of the Women & Equalities Committee.

As well as extensive education programming, British Beauty Week will be offering free makeup masterclasses, skin consultations, treatments and even immersive experiences from brands such as Liz Earle, No 7, Clairol and Sleek MakeUP.