Beauty & Wellbeing

How CBD drinks can boost your spa offering from the café to the treatment room

Global demand for mood-enhancing beverages expected to report double-digit growth to 2025

GLOBAL

By Mark Smith

28 July 2021

www.millioninsights.com
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Global demand for cannabis beverages is booming and  expected to reach $2.8 billion, growing 17.8% each year until 2025, according to a new report by research company Million Insights.

From humble beginnings in 2018, the popularity of CDB drinks continues to grow, with Australia, the US and the UK in the top three countries searching for CBD, according to data from Google Trends.

This presents a range of opportunities for spas from the café to the treatment room, as Gemma Colao, founder of OTO CBD, explains: “CBD can elevate a treatment and deliver that lasting, luxurious feeling of balance and nourishment,for the mind, body and soul.

“Thinking about the five senses, drinks can play a very important part in the spa experience. From the cafe beforehand, enjoying CBD drinks while waiting to begin – or even as part of the treatment and then afterwards, perhaps in the bar, if a spa is part of a hotel or hospitality venue.

European Spa highlights three of the best CBD drinks for your spa menu.

OTO CBD Botanical Seltzers

OTO CBD has developed a capsule collection of botanical seltzers in partnership with world-leading food scientist Dr Ketan Joshi. Each blend is designed to enhance and improve the mood. They include: Focus for when your energy and mind require a much-needed boost; Amplify, to help you connect and amplify shared moments; and Balance, which is recommended to calm and restore equilibrium.

Containing 25mg of CBD in each can, OTO’s drinks are formulated with all-natural, vegan ingredients including revitalising botanical extracts with natural adaptogens, purified water, optimum strength CBD and zero sugar.

Gibsons Goodology

 

Gibson’s Goodology have worked with London-based mixologist Oskar Kinberg and globally renowned tea expert Stefan Gieschke to create a collection of award-winning CBD-infused sparkling wellness teas.

 

Targeting the wellness market, this capsule selection of functional drinks are formulated with five ethically sourced ingredients: tea, fruit, lemon juice, agave and pure CBD-isolate.

 

The brand’s three tea flavours – Green Tea and Passionfruit, Jasmine Tea and Rhubarb, and Shiso Tea and Blueberry – include 25mg of pure CBD isolate.

 

Trip

Trip CBD Drinks offer the same benefits as the brand’s CBD oils and feature 15mg of CBD in each can. The lightly sparkling drinks are infused with natural adaptogens to promote productivity while reducing stress and anxiety.

Trip’s range includes Peach Ginger, Lemon Basil, Elderflower Mint and Cold Brew Coffee CBD-infused drinks. Vegan with no added sugar, the drinks are made in the UK in 100% recyclable cans.

Trip has been appointed as the exclusive CBD partner of Soho House Group, with the brand’s CBD drinks being made available globally across the private members club, its hotels and restaurants.

Be informed...

For market research and analysis from Million Insights, click below

WWW.MILLIONINSIGHTS.COM
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