Global demand for cannabis beverages is booming and expected to reach $2.8 billion, growing 17.8% each year until 2025, according to a new report by research company Million Insights.
From humble beginnings in 2018, the popularity of CDB drinks continues to grow, with Australia, the US and the UK in the top three countries searching for CBD, according to data from Google Trends.
This presents a range of opportunities for spas from the café to the treatment room, as Gemma Colao, founder of OTO CBD, explains: “CBD can elevate a treatment and deliver that lasting, luxurious feeling of balance and nourishment,for the mind, body and soul.
“Thinking about the five senses, drinks can play a very important part in the spa experience. From the cafe beforehand, enjoying CBD drinks while waiting to begin – or even as part of the treatment and then afterwards, perhaps in the bar, if a spa is part of a hotel or hospitality venue.
European Spa highlights three of the best CBD drinks for your spa menu.