Trybe set to expand with $30 million investment from Five Elms Capital

Trybe, a leading provider of spa, bathhouse, leisure and activity management software, has announced a $30 million Series A investment from Five Elms Capital.

The financial investment will enable Trybe to expand globally, accelerate development of its next-generation platform, incorporate AI-powered workflows to enhance guest experiences, and scale its go-to-market organisation to meet growing demand.

The investment will support initiatives including advancement of payments and embedded financial products, including enhanced settlement flexibility and expanded card-present capabilities.

Product innovation, particularly in reporting, memberships, spa package booking functionality and guest experience tools.

The plans also include the development of AI-assisted features across yield management, scheduling, operations and guest experiences.

Supporting business growth

“We built Trybe to give operators a flexible, modern operating system that maximizes revenue, reduces friction, and unlocks exceptional guest experiences,” said Trybe co-founder Ricky Daniels.  “As we look ahead, we see meaningful opportunities to introduce AI-assisted scheduling, forecasting and personalisation into the platform. Partnering with Five Elms allows us to accelerate this roadmap and deliver even more value to our customers.”

Trybe’s recent expansion has accelerated as both independent spas and large, multi-location operators look to upgrade and streamline their technology.

The platform now supports hundreds of spa and leisure businesses and continues to gain traction among resort portfolios, wellness-focused brands, and high-end hotel groups.

Modern systems

“Trybe stands out as the clear modern alternative in a market long constrained by rigid, outdated systems,” said Ryan Mandl, partner at Five Elms Capital.

“The Trybe team has built a configurable, intuitive platform that customers genuinely love, and their traction across geographies and spa and leisure segments reflects that.

“We’re thrilled to support Trybe as they scale globally, deepen their payments capabilities and continue building a category-defining product.”

About Trybe

Founded in 2020, Trybe an end-to-end platform powering the complex operations of spas, resorts, hotels, wellness centres and leisure facilities in over 325 properties across 33 countries.

Trybe delivers a fully integrated suite spanning online bookings, scheduling, staff management, memberships, POS, guest communications, reporting and payments.

With over 4.5 million transactions processed representing $1.1bn+ of revenue volume processed, 50 per cent of all bookings occurring outside office hours, and 74 per cent of bookings captured as part of a broader spa package.

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