Beauty & Wellbeing

The Set Collection announces a world-first collaboration with U Beauty

The Akasha spas partnership is the first time treatments from the brand will be available anywhere in Europe


By Wendy Golledge

23 November 2023

The Set Collection’s three founding member hotels – Hotel Café Royal in London, Hotel Lutetia in Paris and the Conservatorium Hotel in Amsterdam – have become the first international hotels to offer spa treatments by skincare brand U Beauty.

Featuring in the Set Collection’s Akasha spas, the partnership also marks the first time treatments from the U Beauty brand will be available anywhere in Europe.

U Beauty was created by fashion and beauty mogul, Tina Chen Craig, to deliver simple, clean and effective beauty solutions.

The founder of Bag Snob created U Beauty with the aim of offering fewer-but-better products that produce real results.

Blonde woman smiling at camera

"I have long stayed at The Set Collection’s beautiful properties so I knew they would be the perfect choice to debut our U Beauty treatments in Europe.”

Tina Chen Craig

Founder of U Beauty and Bag Snob

U Beauty at Set Collection hotels

Product by U Beauty features double patent-pending Siren Capsule Technology. This empowers lower-level actives to achieve more and deliver results through a proprietary encapsulation delivery system.

Experiences on offer at Set Collection’s Akasha spas will include the U Beauty Precision Glow facial, the U Beauty Siren Glow facial and the U Beauty Signature Sculpt treatment.

A treatment for the arms, the Signature Sculpt will be on offer to counteract the negative effects of gravity.

A targeted tightening treatment it uses U Beauty’s Sculpt Arm Compound to help tone, relieve skin of stagnant fluid, sagging, and crêpiness.

Man in black shirt with arms folded leaning on wall

“It’s very exciting for us to have this exclusive partnership with U Beauty, making us the first international hotel group to offer U Beauty spa treatments as well as the debut locations for treatments in Europe."

Alex Mosnegutu

Group Akasha director, The Set Collection

One-hour treatments will be start at £199 at Hotel Café Royal, €159 at Conservatorium Hotel, and €199 at Lutetia Paris.

The Set Collection is working to build a portfolio of non-competing like-minded hotels worldwide.

Earlier this year, it added Ultima Collection hotels in Gstaad, Crans-Montana, Geneva, Megève, Courchevel, and Corfu as well as  The David Citadel in Jerusalem and Le Grand Jardin in France.

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