The Ranch to enter European spa market with Palazzo Fiuggi partnership

The Ranch has announced its first permanent outpost outside the US in a new partnership with the Palazzo Fiuggi Wellness Medical Retreat in Italy. 

The partnership will see The Ranch’s signature programming offered alongside the retreat’s five bespoke health and wellness packages: Mindful Movement, Immuno Boost, Deep Detox, Complete Life Rewind and Optimal Weight.

Billed as a transformational experience, The Ranch programme will be available from May 15 and is said to provide a complete picture of guests’ overall health and longevity, combining the brand’s signature programming with Palazzo Fiuggi’s services and expertise.

The seven-night eight-day retreat will be limited to just 25 guests a week and offers a daily schedule similar to that of The Ranch Malibu’s signature no-options experience. Each day includes a four-hour morning mountain hike and designated nap times, as well as afternoon yoga and strength and core training sessions and daily massage. 

Guests can gain a more thorough understanding of their health with diagnostic and blood testing and can even opt for a consultation with one of Palazzo Fiuggi’s leading physicians. 

The retreat, which promises to leave guests feeling rested and rejuvenated with a greater sense of self, while having lost fat and inches, is complemented by a ‘nutritionally dense, plant-based menu with an Italian flair’, developed by three-star Michelin chef Heinz Beck and prepared by the Palazzo Fiuggi culinary team in accordance with The Ranch’s executive chef.

“We’re long overdue in expanding to another special location outside of California and Palazzo Fiuggi embodies our values and sensibilities in every aspect of their guest experience,” said The Ranch founder and CEO, Alex Glasscock. 

“There’s nothing like our programme in the European market and we’re excited to introduce The Ranch’s philosophy to a new region.” 

Lorenzo Giannuzzi, founder of Palazzo Fiuggi and CEO of Forte Village, said: “We’re thrilled to welcome The Ranch to our property, which embodies such similar values and aspirations when it comes to the guest experience.

“Palazzo Fiuggu and The Ranch are both extraordinary in their own way and this new programme incorporates the hallmarks of each brand so that guests leave both transformed and informed. We’re excited to expand our offering with this partnership and bring a new experience to the European market.”