Super SPA-ing with HydraFacial

The days when spas were just for a ‘touchy-feely’ facial and fluffy slippers are long gone. Innovative businesses are moving away from a ‘rinse and repeat’ model towards a more customised approach, going beyond body-focused therapies to reframe the spa experience.

While 2020 will leave an indelible mark on the bottom line of many businesses, now more than ever, personalisation needs to become a mantra for spa teams. According to HydraFacial, combining results and relaxation is one way to protect both the customer and the bottom line.

“Undoubtedly, spa life will be very different for the next couple of years,” says Anna McCartney, the brand’s director for international corporate accounts who has 13 years’ experience in the aesthetic industry.

“Wellness trends have accelerated at warp speed but a ‘Zoom boom’ has also taken hold, with video conferencing making us scrutinise our appearance more closely than ever before,” she adds.

More spas are introducing aesthetic treatments onto their menus and while many don’t envisage stepping in to the injectables market, beauty tech could hold a key to consumer confidence and Covid-proof spa treatments.

As businesses tailor their treatments in accordance with health and safety guidelines, HydraFacial can help spas pivot to meet customer expectations. This non-invasive, multi-step facial combines hydradermabrasion, lymphatic drainage, a chemical peel and LED light therapy with a special formulation of antioxidants and peptides. The brand’s skin health programme is age, gender and Fitzpatrick-neutral, making it accessible and inclusive to all spa guests.

With the global aesthetic industry on track to be worth £22.2 billion by 2025 and post-coronavirus spend on self-care expected to spike, now is an opportunity for spas to tap in to the consumer demand for results-focused treatments.

Simona De Haynin of Le Spa Valmont at the Fairmont Grand Hotel Geneva is a HydraFacial convert. “It has proven to be a great tool to drive repeat visitors and bolster our roster of community patrons,” she says. “HydraFacial is an ideal first step on the aesthetic treatment ladder for a spa, with one machine doing the job of five or six therapists.

“We’ve found that HydraFacial especially resonates with our local membership clientele, who typically want to book on a more regular basis.”

HydraFacial’s patented deep cleanse is available at more than 17,000 locations around the world. With many spas simplifying their treatment menus, the brand’s multi-tasking face, scalp, eye and lip protocols offer easy-to-manage levels of customisation from just one machine.

“HydraFacial doesn’t just deliver a great, results-driven treatment, it is a proven income generator and marketing tool,” concludes Anna McCartney, who knows the positive impact a small investment can have on a business, having integrated HydraFacial in to
sk:n clinics, the UKs largest chain of aesthetic and dermatology clinics.

“We can help spas tap in to the growing aesthetic opportunity without diluting the wellness ethos at the heart of the spa experience. We can complement a holistic approach or help aesthetically curious spas expand their offering without the worry of capital expenditure.”