SpaFest 2021: ‘Must-attend’ industry event set for October

By Sarah Todd


By Sarah Todd

10 March 2021


SpaFest, the experiential, engaging and truly connected event for spa and wellness professionals heads to the award-winning 5-star eco-resort, Gwel an Mor in Cornwall from October 12-14, 2021.

This ‘must attend’ event, which focuses on ‘People, Planet and Health’, takes on new meaning this year as every spa and wellness professional looks for new ways to reconnect, rebuild and re-energise their personal and professional wellbeing after a challenging year.

woman smiling at camera in red top

“The vision for SpaFest is – and has always been – about creating meaningful conversations within the spa and wellbeing sector for both suppliers and operators, with no pressure to buy or sell, just to simply connect and be inspired”

Amanda Winwood

Founder, SpaFest and Made for Life Organics

As always, this unique industry gathering, which welcomes all, is refreshingly free from the formalities of business attire, name badges and organised selling.

Started by Amanda Winwood, founder of Made for Life Organics, SpaFest is a not-for-profit event that benefits the Made for Life Foundation – a charity, founded in 2008 by Amanda, which has provided holistic support to more than 10,000 people diagnosed with and recovering from cancer.

European Spa magazine, the essential resource for spa and wellness hospitality, will continue as media partner for the event and in a strengthening of the team for 2021, Amanda welcomes Sarah Camilleri, founding editor of European Spa as her new co-director. With 18 years’ experience of reporting on global spa and wellness developments, Sarah said she is looking forward to further supporting the industry in her new role.

“SpaFest is a 'must-attend' event for spa and wellness professionals with a fresh and forward-looking focus on real self-development and heartfelt leadership. We welcome everyone to join us in Cornwall this October to progress on their path of purpose and potential.”

Sarah Camilleri,

Director, SpaFest and founding editor, European Spa

Industry leaders back SpaFest 2021

A number of significant top-level spa industry appointments have also been announced to strengthen the SpaFest team.

Amanda, Sarah and treasurer, Fran Hayter welcome Brian Hunter, director of spa and leisure, The Old Course Hotel, St Andrews, Scotland to serve as chairman of the new SpaFest Advisory Board; and media consultant Mark Smith brings his expertise to lead communications.

SpaFest Advisory Board (clockwise from top left): Brian Hunter, Fran Hayter, Kicki Carlsson, Barbara Cooke, Leon Trayling and Iain Bell

SpaFest also welcomes new Advisory Board members: Barbara Cooke, MD, BC Softwear; Iain Bell, founder of Executive Fitness Foundation; Leon Trayling, co-founder of ishga skincare; and Kicki Carlsson, co-founder of Dröm.

Keynote speakers include Susan Harmsworth, MBE

Featuring empowering sessions, thought-provoking talks and multiple opportunities to connect, this year’s SpaFest will offer an exceptional balance of education, inspiration and social wellbeing activities in a friendly and supportive space.

The event will begin with performance coach Jamie Edwards, founder of Trained Brain, who will offer a day of empowerment and leadership for spa industry professionals in attendance.

Susan Harmsworth, MBE will then discuss ‘The real trends and challenges that face the spa and wellness industry’.

Susan Harmsworth, MBE, is one of SpaFest's confirmed speakers

Other speakers confirmed so far include: Kay Pennington, group spa manager of Center Parcs Aqua Sana; Dr Neil Carpenter, founder of NMC2; and Soul Luxury founder Claudia Roth. More leading industry experts are set to be confirmed in due course.

Taking advantage of the event’s surrounding natural beauty, wellbeing workshops will include gong baths with Jill Russell, yoga classes, forest bathing in the ancient Tehidy woods and swimming from Portreath Beach.


SpaFest is committed to providing a level playing field and this year offers the same price for operators and suppliers. Operator applications and sponsorship packages are now open. Supplier bookings will begin from Monday, March 15, with previous attendees given priority.



£325 (+VAT) for 2-Day Pass (including SpaFest Welcome Dinner on October 12 and SpaFest main event on October 13 and 14)


£395 (+VAT) for 3-Day Pass (including all of the above plus Reconnect boot camp with Jamie Edwards on October 12.)


For an application form, please email:


Accommodation should be booked separately by contacting Gwel an Mor:


Sponsorship Companies with ethical credentials can apply for sponsorship packages by emailing:

Book your SpaFest accommodation here...

SpaFest 2021 will take place at the award-winning 5-star eco-resort, Gwel an Mor in Cornwall. To book your accommodation, click below

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