Spa market set to be worth $245.26bn by 2034

The global spa market is set to be worth $245.26bn by 2034, according to new figures from Polaris Market Research.

Valued at $79.72bn in 2025, the global research group predicts annual growth of 11.7 per cent until 2034. This is one of the steepest growth trajectories in the consumer goods and services space.

According to Polaris, Europe accounted for the largest share of the global market in 2025 and the surge reflects a broader global shift toward wellness as a lifestyle priority.

Wellness as a mainstream economic force

Hotel and resort spas held the largest revenue share in 2025, at 32.1 per cent. Medical spas are projected to grow the fastest, with a 12.4 per cent annual growth rate.

This is driven by surging demand globally for both aesthetic and clinical wellness treatments.

While massage remains the market’s backbone, with strong and sustained demand, there is a broad industry shift towards more contemporary wellness offerings like yoga and meditation.

Polaris predicts consumers will continue to move away from single-service transactions and towards more curated wellness experiences.

Women remain the most common spa users, accounting for 71.2 per cent of market revenue in 2025.

Regional dynamics

Asia Pacific is projected to be the fastest-growing region until 2034, posting a 12.3 per cent growth rate.

Polaris attributes this to rising inbound and outbound tourism, and expanding middle-class populations fuelling spending on wellness.

The report predicts the next decade of spa market growth will be defined by the continued convergence of the hospitality, healthcare and wellness tourism industries.

It states that while medical spas will gain ground as aesthetic and clinical treatments become more mainstream, luxury properties will compete on personalisation and privacy, as well as their service innovation, technology adoption and ability to deliver holistic health experiences at scale.

Middle Eastern mega-resorts are set to reshape the competitive map, even as Europe retains its position as the spiritual home of traditional wellness tourism.

To access the full report, click here.

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