Beauty & Wellbeing

Shiseido adds to men’s skincare collection

By Mark Smith

By Mark Smith

17 May 2021

Shiseido has introduced four new products to its men’s collection, intended to boost tired, fatigued and dull looking skin. Developed using expert research from the brand’s in-house team, the capsule line includes three high-tech skincare products and a concealer specifically for men’s skin.

Ultimune Power Infusing Concentrate works to boost the skin’s inner defences. The serum revitalises fatigued skin and counters the signs of ageing with Triple Tsubaki Technologytm, consisting of Japanese camellia plant extracts.

Shiseido's new Face Cleanser, Energizing Mositurizer and Power Infusing Concentrate

A new Face Cleanser is deeply hydrating and also functions as a shaving foam with nourishing and protecting extracts of Japanese camellia offering protection from free radicals.

Energizing Moisturizing Extra Light Fluid is a lightweight, super-hydrating aqua gel that promotes optimal moisture balance and also functions as an eye cream.

The brand’s Targeted Pencil Concealer offers instant correction in three shades for a fresher, healthier and more even complexion. Using Japanese camellia oil, the non-sticky texture provides a smoothe finish and lasts eight hours following application.

Be hydrated...

For more information on the new men’s collection from Shiseido, click below


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