Scentered partners with CoppaFeel! to increase breast cancer awareness in young women

Natural aromatherapy brand Scentered has joined forces with CoppaFeel! to launch a campaign called ‘Show Your Boobs Some Love’ to spread the breast cancer charity’s message of the importance of early detection and checking regularly.

Scentered is asking women of all ages to create their own #boobsquad – a group of friends who will commit to reminding each other every month to check themselves. Each squad can sign up to CoppaFeel!’s free text reminder service.

Exclusive campaign merchandise is also available, including the Scentered LOVE balm and a phone card holder, with 10% of the sale price of each item going to CoppaFeel!

From now until June, Scentered will also be giving out free stickers and a free mini LOVE balm with every purchase.

CoppaFeel! is the first breast cancer charity in the UK to solely create awareness among young people, with the aim of instilling the knowledge and tools they need to get to know their bodies.

“I feel so passionately about this cause,” said Lara Morgan, founder of Scentered. “As a mother, who had my own scare, it gave me the horrible realisation that I had not, in fact, had the vital conversation with my own three daughters about how they should be checking their own boobs.”

Jenna Chick, partnerships manager at CoppaFeel! added: “In a year where we have seen an increase in our audience expressing that they would delay visiting their GP because of a fear of catching coronavirus and believing they are not a priority for the NHS, starting these important conversations about early detection could save lives.”