News
RLA Global, the corporate global resource for creating experience-led destinations, has updated its Wellness Real Estate Report, which helps investors, operators and developers to evaluate the tangible impacts of wellness and wellbeing on real estate performance.
Originally published in August 2020, the updated version contains new research and aims to provide actionable insights on how wellness may contribute to either an existing business or planned projects, on both revenue flow and profit levels.
The report uses data from P&L benchmarking company HotStats to evaluate the performance of 3,200 hotels worldwide.
Examples are also given of hotel strategies to improve customer experience and the report focuses on recent shifts in customer demand for wellness and wellbeing offerings, such as spa; fitness; sport; healthcare; outdoor activities; and thermal water and mineral spring experiences.
