Pure Spa and Beauty expands into Scottish Borders

The Peebles Hydro Hotel in the Scottish Borders has entered into a new partnership with fellow Scottish company Pure Spa & Beauty.

The collaboration will result in the expansion of the property’s existing spa with the addition of a treatment room, while the relaxation and treatment rooms will be rebranded and upgraded to exclusively offer Pure Spa & Beauty treatments.

A new beauty salon will also be created adjacent to the current spa area, offering manicures, pedicures and brow treatments.

Peebles Hydro spa will now offer the full range of Pure treatments using brands including Pure’s own range, Elemis, Image Skincare, Leighton Denny and OPI.

Stephen Leckie, chairman and CEO of Crieff Hydro Family of Hotels, said: “Our spa facilities at Peebles Hydro Hotel have advanced greatly over the years from our humble beginnings as Peebles Hydropathic Institute back in 1878. We’re proud of our heritage and as part of our continued growth plans we are delighted to partner with a fellow Scottish business to enhance our leisure offering.”

Pure Spa & Beauty founder and CEO Becky Woodhouse added: “We are incredibly excited to open at Peebles Hydro Hotel and to be working closely with the hotel team to build on its rich history with a range of relaxing and therapeutic spa and beauty treatments.”

PURE was established by Woodhouse in 2002 and employs more than 200 staff across 15 locations. The company’s ambition is to grow to 20 locations across the UK while also expanding its product offering both in spa retail and online.